💰Is Linkedin ready for monetisation?

Retention:

Some facts about Linkedin that make it the perfect product for monetisation:

• Linkedin has 830 million registered users & 58 million registered companies.

Distribution of Linkedin users worldwide:

• 40% of these (approx 332 million) are daily active users.
• 1 billion interactions happen on the platform monthly.
• 39% of Linkedin users (324 million) pay for Linkedin Premium.
• 44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US.
• Linkedin’s current annual revenue stands at $8.05bn.
• 5.3 million new accounts per month are created on LinkedIn.

Out of the 830 million users, 39% of them (324 million users) have subscribed to one of the 4 paid plans available on the platform. Linkedin’s MAU is 310 million users on average.

Sample survey with 43 people who use Linkedin paid plans to understand the retention curve.

As observed Linkedin Premium has a smiling retention curve for the period Jan 2022 - Dec 2022. There is a dip in the number of subscribers in the month of March and the curve stabilizes at around 34 users on average. There is again an increase in the number of subscriptions in the period to Oct-Dec 2022, which can be attributed to the global recession.

Engagement

An average (core/ power) user’s use-time of Linkedin = is 7 minutes 31 seconds per day

🔍Looking at US DAU (High Frequency == using it daily):