Can you imagine your life without milk or dairy products? No, right? But are you satisfied with the quality of the milk that your local milkman is delivering to your place every day? How do you know that it is unadulterated? What if there are more parts of water than actual milk? How can you make sure of the quality of feed that the cows are being given or if they are not being injected with biologically disruptive hormones to induce more milk production?
Enter Country Delight! The solution to all your milk-related woes! Delivery of farm-fresh, unadulterated, premium-quality milk is assured to your doorstep (at 7 AM) within 24-48 hrs of being milked. Not only this but 26 tests are performed daily on the milk to check on bacterial growth and to ensure that the highest quality of milk is being provided. Not just milk, but they also provide dairy products like ghee, paneer, dahi, vegetables, bread, eggs & even tender coconut!
All these benefits from just one app!
Ideal Customer Profile
🧔🏻♂️Upendra - ICP 1
- Upendra is a 28-year-old Software Engineer who works at Bewgle a SaaS provider & NLP platform, in Pune, Maharashtra. He earns approximately 1L per month. He completed his Masters's in IT prior to this role. He rents a 3 BHK with two other flatmates.
- He frequently uses apps like BigBasket & Blinkit for his grocery shopping and is a big fan of quick e-commerce platforms. Even for shopping for apparel, toiletries & consumer durables, he mostly sticks to platforms like Amazon & Myntra.
- He is not too keen on social media and mostly uses Linkedin & Reddit. He doesn’t use Linkedin on a daily basis and posts/ comments weekly on Reddit. He mostly follows local communities on Reddit like “Pune Community.”
- He likes to read non-fiction and watch anime.
- He lives very close to his office so he spends 8-10 minutes commuting every day and spends approximately 2K on travelling monthly.
- He has a very busy work schedule on Mondays & Thursdays every week.
- He spends approximately 7-8K monthly on entertainment (OTT platforms, food, movies).
- When shopping for groceries, convenience is a priority for him and not money, while he gives equal preference to brand name and price when he is shopping for casual wear and more preference to brand name when shopping for expensive items. He believes the quality of a branded item will be better.
Problem Statement for Upendra
- Upendra is an introvert who tries to avoid social interactions as much as possible. This is his primary reason for sticking to only online shopping. He shops for all his groceries online and prefers to schedule delivery for items that he needs on a daily basis like milk, bread & eggs.
- He is also a busy individual and prefers to shop for quality products with maximum convenience. Price is not a priority for him for everyday items but he likes the products to be of premium quality and the packaging minimal & mostly plastic-free (hassle free).
- He would rather pay for a monthly subscription than a delivery fee or a small order fee.
- Country Delight is the perfect platform for him to order essential grocery items as he gets the convenience of scheduling delivery while being assured of quality!
Things he likes about Country Delight + Pain points & Frustrations