Elevator Pitch
Hello ladies! Listen up! Are you into intense weight training sessions? maybe yoga & pilates? or maybe you just like to frequent Zumba & spinning classes?
What do all of you have in common? Uncomfortable activewear that is designed for fashion models and not for regular women like you, who come in all shapes and sizes.
BlissClub is an e-commerce platform (website) that brings the solution to all your wardrobe woes. It designs comfortable, performance-driven activewear for regular women like you who like to stay at the top of their fitness game. It is also one of the only brands in India to offer a line of maternity activewear. It caters for women who like to do low-intensity exercises like yoga and also women who are into high-intensity workouts like kickboxing.
Also, have you always wanted to be a part of a community of women who are super-enthusiastic about fitness? BlissClub is building a community of women (#WomenWhoMove) which has 15,368 members as of now. The community has access to expert trainer sessions, fitness challenges, new product updates & rewards & giveaways.
Is BlissClub ready to acquire more users?
TAM Calculation
658 million internet users in India as of January 2022. Following a 60:40 ratio of internet users in India where (40% are female users), around 263.2 million internet users are females. Active e-commerce penetration is 76.7% in India which translates to 201.8 million women who shop on e-commerce platforms. 35.6% of women in India are either aware or engaged in some form of workout which brings the figure to 71.8 million (women who are physically active and shop on e-commerce platforms) 40% of all online shoppers spend more than Rs 1500 on clothing on e-commerce platforms which translates to 28.72 million women.
(Rs1500 is the average price of all products on the Bliss Club website.)